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The thought leader

Philip Kotler


Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.

In the field of marketing, Philip Kotler has distinguished himself on many levels. He is an innovative thought leader, a revered educator, an accomplished author of over 50 books, well-traveled speaker, social activist, and trusted consultant to the world’s most recognized corporate brands. Mr. Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of Marketing Management (1967), now in its 14th edition and considered to be the definitive treatment of the discipline. Dubbed “The Marketing Guru” and “The Most Influential Marketer of All Time,” Dr. Kotler has secured standing as one of the great business thinkers of the past century.


Specialties:

  • Marketing Management
  • Strategic Marketing, Planning & Policy
  • Economics
  • Arts Marketing & Management
  • B2B Marketing
  • International Marketing
  • Distribution Channels
  • International Business
  • New Product Development
  • Nonprofit Marketing
  • Sales Force Management
  • Urban Development and Economics
  • Innovation and Creativity

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