Maria Verouchi

As a Marketing and CX Director, Maria Verouchi has over 20 years of experience in developing and implementing marketing and customer experience strategies for leading multinational organizations in various industries, including IT & Financial Services, among others. She is an innovative and results-driven leader with a strong track record of driving business growth through customer-focused initiatives. The past 7 years she is leading the Marketing, Product & CX teams at Edenred Greece, actively contributing to the digital transformation of the organization, including the development & launch of innovative projects & services, including the addition of Edenred cards to mobile wallets in 2019, introduction of 1^st plasticless solution in the Greek market with Ticket Restaurant^® ZERO, as well as the 1^st multi-benefit card - MyBenefits^® - that this year has also turned plasticless. A fully digital solution that can cover every type of benefit an employer wants to offer to its employees, in a 100% digital user journey.