George is a passionate trainer, coach, learning consultant and sales enablement practitioner. George worked for more than ten years as a sales senior executive for major multinational companies in the telecoms industry such as Motorola and Alcatel and he gained wide experience and deep understanding of the challenges of sales. He then headed Huthwaite International and ICAP Training Solutions in south-eastern Europe and he actively participated in the business development and implementation of Huthwaite’s sales academies and projects in this territory. George joined Ericsson in 2013 and based in France, he is the Head of Sales Enablement Programs, leading globally SET2WIN Ericsson Sales Proficiency Program which has been shortlisted in the Internal Learning Solution of the Year for the Learning Awards 2022 of Learning Professionals Institute (LPI). George loves sharing his thoughts and experience through his personal blog www.georgetalksales.com.